Cold Storage – Essential Refrigeration Solutions

November 4th, 2011 by admin No comments »

So many industries today require a way of refrigerating products they make. Therefore large-scale and portable refrigeration equipment, or cold storage, is often essential to certain commercial and industrial businesses. This is particularly true in the pharmaceutical industry. Certain medicines and vaccines need to be stored at a specified temperature and this must be kept constant in order for the drugs to remain viable.

It is not just the pharmaceutical industry that requires refrigeration equipment however. There are many other commercial industries that need additional on-site temperature controlled storage space. For instance shipping line companies often require a range of services on their boats, such as temperature monitoring, pre-trip inspection and refrigeration equipment repair.

Refrigeration in the catering industry is also particularly important. Most sectors of the food industry, ranging from frozen food producers to bakers, require reliable cold storage equipment. Some climate controlled containers are designed for storing produce on a grand scale, such as 16ft and 24ft wide mega mobile cold stores suitable for storing multiple pallets of food products.

Some types of portable cold storage is exported around the world for catering purposes. For instance blast freezers are used worldwide for storing food on-site, allowing caterers greater control over their production and storage process. With food products, as with certain medicines, it is imperative that perishable items are kept at low temperatures otherwise they could prove a potential health risk to consumers.

Temperature controlled equipment is available in many forms. These include refrigerated containers, blast freezers, cold rooms, ice machines, hot box stores and various types of refrigerated catering equipment – such as portable bars for the events industry. Air conditioning can also sometimes come under the refrigeration banner and companies that specialise in cold storage also often provide air conditioning equipment. » Read more: Cold Storage – Essential Refrigeration Solutions

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What Creates a Great Industrial Property Site

November 4th, 2011 by admin No comments »

Industrial property has some common location factors that will make the property much more attractive to most purchasers or tenant businesses. When inspecting industrial property you could use this list as a guide to its marketability.

In saying that, also note that many industrial businesses will also have additional specific location factors unique to their business that will impact the decision on the property. Direct questioning should help you identify most of those extra things needed.

So when you get to the real location decision maker and the key person of the industrial business you can proceed down this path. The most common and desirable factors in an industrial property then are:

Proximity to good road and highway access. Consider the types of deliveries that will be coming and going from the property. How far away from the main freeways is the property located and can large trucks get to and from the freeways easily?
Abundant labor supply is fundamental to the function of any industrial business. You should identify where the labor supply will come from and how they will get to the property. Remember that the access to the property may be necessary at any time of day for the staff and labor. Could any nearby public transport be of some use?
Car parking on the property is a premium and high priority for many businesses today. When the staff arrive at the property by motor vehicle is there sufficient parking for the staff without interfering with customer car parking?
Availability of extra land and hardstand area on the property is important to some businesses. The storage of materials, containers, and machinery is a critical issue for many industrial businesses. Take measurements of the exterior of the property and the distances for truck movement and storage.
Proximity to sea and air ports may also be critical for some businesses. Having details of the port access will be of advantage in any of the inspections you take to the property.
Rail transport heads for large and heavy goods transport should be known. If heavy goods are to be transported to and from the property, much of that transport will firstly be on the rail system if it is available. The distance from the rail system to the property will be bridged by trucking. The shorter distance the trucks have to travel from the rail head, will help the business with operational costs.
Services at the property should include water, gas, three phase electric power, bitumen roads, kerbing, telephone (mobile and fixed), and internet access. All businesses today need these services as a minimum to remain operational and competitive.
Proximity to raw materials should be known. This will be specific to the business in question, although the answer should be considered. Can the raw materials that a business needs be accessed easily and how will that be done?
Onsite improvements are important based on the business to be located there. The improvements will include modern and flexible office space, warehousing, and hardstand storage. What you will need to have is the size and capability of each improvement type. With industrial property the focus is generally on production and hence the warehouse design, layout, and size will be critical to the business function. Large trucks should be able to be directly loaded and unloaded in, from, or to, the warehouse. Double handling of goods to the warehouse is not practical and is expensive. » Read more: What Creates a Great Industrial Property Site

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Industrial Video Marketing Strategies – Part 2

November 4th, 2011 by admin No comments »

Once you’ve established your goals and objectives, there are three main components to consider in an industrial video marketing strategy: content, viral, and search engine optimization. Following are some considerations to help you get started.

Content Strategy

Develop videos that your target audience will relate to. This is really a basic principle for any type of marketing communication. What problems does your target audience have that your company solves? What is it your target audience needs that perhaps your competitors aren’t giving them? If your videos provide solutions, they will be viewed and passed along.

Make your videos as concise as possible. Most people’s attention span for Internet video is 3-4 minutes, especially on social media sites like YouTube. If you really feel you need 15 minutes to get your message across, do an abbreviated “teaser” video for social media sites and place the full length video on your website. The shorter version will probably be shared more readily.

Do something unexpected from time to time. It’s so easy for manufacturing and industrial businesses to get locked into a serious, conservative tone with all their communications. Who says you can’t communicate a message in a more creative, fun way? People are stressed these days, and humor is a great way to allow them to de-stress, if only for a few minutes. I’m not talking about outrageously funny, just smart and clever. If your company is full of engineers who have a hard time making that creative leap there are plenty of professionals out there who make a living at this stuff.

Viral Strategy

Put some real thought into where your target audience goes for online information. What blogs do they read? What trade publication sites do they go to? How about forums? Go a step beyond and also consider the individuals who influence the decision makers, who may be likely to see your video and pass it on to the right person.

If necessary, allocate budget to “seed” the video in the right locations. You will pay up-front, but if the videos are placed on the right pages and viewed by the right people, eventually you will be receiving “earned” as opposed to “paid” views. Consider highly targeted blogs, trade publications, trade associations, and even social networking sites like LinkedIn and Facebook.

Don’t forget to promote your videos from your website and all your social networking pages – and do it more than once! It’s an old marketing saying that you have to “tell ‘em, tell ‘em, and tell ‘em again!” Statistically, it takes people on average SIX times to act on promotional information. For every video you produce, you should mention or post about it numerous times on each of your social networking sites. Use common sense: one self-promo every few days is probably sufficient! » Read more: Industrial Video Marketing Strategies – Part 2

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